Driving Recruitment & Retention with Improved Access to Campus Services

February 12, 2016  |  by: Delphina Saragosa
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Each year, colleges and universities across the country compete to attract and retain students through tuition rates, academic programs, technology, housing, extracurricular activities, campus amenities, and much, much more.

According to US News & World Report, “Admissions officials in the nation’s top colleges are beginning to court not just high school seniors to fill their next class, but also juniors, sophomores and freshmen — even reaching out to some middle school students.”
A tremendous amount of time, energy, and money is spent on the recruitment process but getting those students to enroll is only the beginning of the battle.

  • How will you keep them engaged?
  • What can be done to ensure they are successful?
  • Are there factors or variables that will positively or negatively impact their experience on campus?  

The expectations of today’s students are higher than ever — especially when it comes to technology. They want to access campus information, services, and applications quickly and easily in one location from any device. Unfortunately this isn’t always easy; as universities typically have a variety of different systems for even the easiest of tasks.

Whether it’s signing up for classes, pulling up an academic calendar, finding a tutor, seeing what jobs are available, or finding the closest laundry facility, students are forced to hunt and navigate throughout various websites and often don’t even know where to begin. This not only wastes time and energy but can give them a negative overall experience.  

Accessing campus services should be easy. It should be clear where to find things and students should be able to pull items up quickly on their phone. It should be at their fingertips and not a drawn out process or a struggle.

One way that this can be accomplished is with OneCampus from rSmart. Students can not only find what they are looking for with just one-click, they can access campus services from any location or device.  

By simply giving your students access to the tools they need to be successful can generate a substantial ROI — from increased engagement to higher student retention. More importantly, it will help you continue to compete for new students by meeting their expectations and showcasing all that your university has to offer, which in the end, is ultimately the goal.

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