Google Search: Why It Matters on Campus

July 24, 2015  |  by: Anthony Potts
Cloud Technologies
Community Colleges
Generation Z
Higher Ed Tech

I recently heard one of our customers talking about how his daughter uses search. He commented that she doesn’t spend the time looking through her phone for the app she wants to use. Rather, she relies on the search or spotlight feature instead. Think about that for a moment…students today have search so ingrained into their way of thinking and working that even scrolling to find an app is too much work!

Companies like Google certainly understand this, heck, they are the cause. They created this ‘search culture’ by helping us easily find virtually anything known to mankind within a few keystrokes. People all over the world rely on search engines — Google being chief among them.

Globally, Google Search accounts for 70.8% of all searches and logs more than a trillion searches per year. This is one of the reasons that small changes in the way Google ranks websites in their search results can have a dramatic effect on users and website owners alike.

With so many people searching for the things that matter, having your brand or name at the top is key.
How does this affect higher education? I recently read a great article that explains how things like a responsive design and Search Engine Optimization are even more critical than ever for colleges and universities.

Here are a few additional guiding principles and thoughts on how OneCampus can help.

What is Search Engine Optimization and why should I care?

Search Engine Optimization or SEO is the practice of optimizing sites to be the highest ranked for the specific keywords that are most pertinent to them. Most people optimize for Google’s algorithm standard, as other engines usually follow suit, and Google has the majority of traffic anyway. Because of the huge increase in the number of mobile devices capable of internet access in the last few years, Google has modified their algorithm to reflect this change.

What are other key factors that can help or hurt your Google rankings?

Other factors that go into Google’s rankings are responsive design and basic security features such as HTTPS. Using HTTPS secures the integrity of all of the site’s users and protects their information, which lends legitimacy to the integrity of the site; quite a good thing in Google’s far-seeing eyes. Google also rewards sites that people like to use. Quality aesthetics and functionality such as parallax scrolling, dynamic content, and layered designs attract users and boost rankings (as much as using HTTPS). Lastly, sites that are not mobile-friendly will never see the same high rankings as the ones that are designed to work on a variety of devices.

How do OneCampus sites rank with these new changes?

OneCampus and Google Search SimilaritiesOneCampus has many of these things already built in. It’s mobile-friendly thanks to its responsive design, uses HTTPS, and features built-in SEO to ensure the best and most accurate rankings, results, and experience for its users. By using OneCampus, all of a school’s pertinent web-based services and resources are brought together in a single, searchable interface. This also provides Google access to previously unsearchable metadata. With service discovery as a top priority, OneCampus empowers students to find what they are looking for quickly and easily in one place from any device.

To learn how this low-cost, high-impact solution is bridging the gap between student needs and technology, visit http://www.rsmart.com or schedule a OneCampus demo today.

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