“The desire to learn is just one part of a student’s experience at a university. They also have a desire to create their own pathway through education and a desire to succeed at each stage of their journey. With OneCampus, we’re helping students do that.” – Michael Mathews, Chief Information Officer, Oral Roberts University […]
Client Services Director for rSmart, Lindsay Smith, wrote a great blog for Amity, provider of Customer Success software. We are sharing her post with you, courtesy of Amity. When many professionals think about building client relationships and creating trust, they usually default to thinking about their organization’s Customer Success department(s). But what about other teams at […]
Branding in the higher education sector has been a long, expensive evolution. There are many colleges that have built a strong brand almost as a byproduct of tradition more than a deliberate and directed branding effort, but the result was the same – a known / strong brand. The ability to build a brand was […]
Return on investment (ROI)? Shouldn’t it cost money to make investments into an institution’s digital infrastructure? Yes and no. Of course, it’s not going to be free; however, in the long-run, by modernizing the design and functionality of a college’s web infrastructure, money will be saved, and it will surpass the money spent to enact […]
This past week was a mix of flashes from the past and glimpses into the future thanks to the Super Bowl, a little pop culture, and a digital marketing conference. Here’s a quick recap and my takeaway message.